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Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / Consumer behavior building marketing strategy [computer file] : Del I. Hawkins, David L. Mothersbaugh - 11th ed. - Boston, MA : McGraw-Hill Irwin, c2010 - xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references and index

ISBN: 9780077294106 0077294106

Subjects--Topical Terms:
Consumer behavior--United States
Market surveys--United States
Consumer behavior--United States--Case studies

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