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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh
Material type:
TextPublication details: Boston, MA : McGraw-Hill Irwin, c2010Edition: 11th edDescription: xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 9780077294106
- 0077294106
- Consumer behavior [computer file] : building marketing strategy
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Open Shelf
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UMPLIB GAMBANG | HF5415.33.U6 H39 2010 (Browse shelf(Opens below)) | 1 | Available | 0000058689 | ||
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Open Shelf
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UMPLIB GAMBANG | CD 5435 | HF5415.33.U6 H39 2010 (Browse shelf(Opens below)) | 1 | Available | 0000058690 |
Includes bibliographical references and index