Social media metrics : how to measure and optimize your marketing investment /
Sterne, Jim
Social media metrics : how to measure and optimize your marketing investment / by Jim Sterne - Hoboken, N.J. : Wiley, c2010 - xxxi, 240 p. : ill. ; 24 cm.
Includes index
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future
9780470583784 (cloth)
Internet marketing
Social media--Economic aspects
Marketing research
Online social networks--Economic aspects
Social media metrics : how to measure and optimize your marketing investment / by Jim Sterne - Hoboken, N.J. : Wiley, c2010 - xxxi, 240 p. : ill. ; 24 cm.
Includes index
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future
9780470583784 (cloth)
Internet marketing
Social media--Economic aspects
Marketing research
Online social networks--Economic aspects