Social media metrics : how to measure and optimize your marketing investment / by Jim Sterne
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2010Description: xxxi, 240 p. : ill. ; 24 cmISBN: - 9780470583784 (cloth)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
|
UMPLIB GAMBANG | HF5415.1265 .S74 2010 (Browse shelf(Opens below)) | 1 | Available | 0000053404 |
Includes index
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future