Mobile marketing for dummies /
Becker, Michael
Mobile marketing for dummies / by Michael Becker and John Arnold - Hoboken, N.J. : Wiley, c2010 - xviii, 362 p. : ill. ; 24 cm. - For dummies . - For dummies .
Includes index
Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens
You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!
9780470616680 (pbk.) 0470616687 (pbk.)
Internet marketing
Mobile computing
Mobile commerce
Mobile marketing for dummies / by Michael Becker and John Arnold - Hoboken, N.J. : Wiley, c2010 - xviii, 362 p. : ill. ; 24 cm. - For dummies . - For dummies .
Includes index
Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens
You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!
9780470616680 (pbk.) 0470616687 (pbk.)
Internet marketing
Mobile computing
Mobile commerce