Mobile marketing for dummies / by Michael Becker and John Arnold

By:

Becker, Michael

Contributor(s):

Arnold, John

Material type: Text

TextSeries: --For dummiesPublication details: Hoboken, N.J. : Wiley, c2010Description: xviii, 362 p. : ill. ; 24 cmISBN:

9780470616680 (pbk.)
0470616687 (pbk.)

Subject(s):

Contents:

Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens

Summary: You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.1265 .B43 2010 (Browse shelf(Opens below))	1	Available		0000059490

Includes index

Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens

You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!