Marketing /
Hiam, Alexander
Marketing / Marketing : essential techniques and strategies geared towards results Alexander Hiam with Linda G. Rastelli - Hoboken, NJ : John Wiley, c2007 - xxiv, 349 p. : ill. ; 24 cm. - Wiley pathways .
Includes index
Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing
0471790796 (pbk.) 9780471790792 (pbk.)
Marketing
Marketing / Marketing : essential techniques and strategies geared towards results Alexander Hiam with Linda G. Rastelli - Hoboken, NJ : John Wiley, c2007 - xxiv, 349 p. : ill. ; 24 cm. - Wiley pathways .
Includes index
Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing
0471790796 (pbk.) 9780471790792 (pbk.)
Marketing