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Marketing / Alexander Hiam with Linda G. Rastelli

By: Contributor(s): Material type: TextTextSeries: Publication details: Hoboken, NJ : John Wiley, c2007Description: xxiv, 349 p. : ill. ; 24 cmISBN:
  • 0471790796 (pbk.)
  • 9780471790792 (pbk.)
Other title:
  • Marketing : essential techniques and strategies geared towards results [Cover title]
Subject(s): Online resources:
Contents:
Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMPLIB GAMBANG HF5415 .H53 2007 (Browse shelf(Opens below)) 1 Available 0000057772

Includes index

Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing

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