Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 9th ed. - New York, NY : McGraw-Hill Irwin, c2012 - xxxiv, 828 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index
9780073404868 0073404861
Advertising
Sales promotion
Communication in marketing
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 9th ed. - New York, NY : McGraw-Hill Irwin, c2012 - xxxiv, 828 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index
9780073404868 0073404861
Advertising
Sales promotion
Communication in marketing