Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

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Material type: Text

TextPublication details: New York, NY : McGraw-Hill Irwin, c2012Edition: 9th edDescription: xxxiv, 828 p. : ill. (chiefly col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5823 .B45 2012 (Browse shelf(Opens below))	1	Available		0000060571

Includes bibliographical references and index