New business in India : the 21st century opportunity /

Davies, Paul

New business in India : the 21st century opportunity / Paul Davies - Singapore ; Hackensack, NJ : World Scientific, c2008 - xviii, 227 p. ; 24 cm. - World Scientific series on 21st century business ; v. 1 . - World Scientific series on 21st century business ; v. 1 .

Includes bibliographical references (p. 211-218) and index

India now -- Why India? -- Understanding Indians and Indian business -- The domestic market -- Which products, services and sectors--and why -- Barriers to entry and how to overcome them -- Creating the business case and the business plan -- How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself -- Sales and marketing in India -- Staffing in India and global talent management -- Turning these insights into real business advantage -- India tomorrow

9789812790422 981279042X 9789812790446 9812790446


India--Commerce--21st century
India--Economic conditions
India--Social conditions

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