New business in India : the 21st century opportunity / Paul Davies
Material type:
TextSeries: World Scientific series on 21st century business ; v. 1Publication details: Singapore ; Hackensack, NJ : World Scientific, c2008Description: xviii, 227 p. ; 24 cmISBN: - 9789812790422
- 981279042X
- 9789812790446
- 9812790446
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
|
UMPLIB GAMBANG | HF3784 .D38 2008 (Browse shelf(Opens below)) | 1 | Available | 0000043372 |
Includes bibliographical references (p. 211-218) and index
India now -- Why India? -- Understanding Indians and Indian business -- The domestic market -- Which products, services and sectors--and why -- Barriers to entry and how to overcome them -- Creating the business case and the business plan -- How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself -- Sales and marketing in India -- Staffing in India and global talent management -- Turning these insights into real business advantage -- India tomorrow