Start your own public relations business : your step-by-step guide to success /
Start your own public relations business : your step-by-step guide to success /
Entrepreneur Press and Jacquelyn Lynn
- [Irvine, CA] : Entrepreneur Press, c2009
- xii, 177 p. ; 23 cm.
- Entrepreneur's startup series .
- Entrepreneur magazine's start up .
Includes bibliographical references and index
So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management
9781599183381 (alk. paper) 1599183382 (alk. paper)
Public relations firms--Management
New business enterprises
Includes bibliographical references and index
So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management
9781599183381 (alk. paper) 1599183382 (alk. paper)
Public relations firms--Management
New business enterprises