Start your own public relations business : your step-by-step guide to success / Entrepreneur Press and Jacquelyn Lynn
Material type:
TextSeries: Entrepreneur magazine's start upPublication details: [Irvine, CA] : Entrepreneur Press, c2009Description: xii, 177 p. ; 23 cmISBN: - 9781599183381 (alk. paper)
- 1599183382 (alk. paper)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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UMPLIB GAMBANG | HD59 .S73 2009 (Browse shelf(Opens below)) | 1 | Available | 0000058540 |
Includes bibliographical references and index
So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management