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Start your own public relations business : your step-by-step guide to success / Entrepreneur Press and Jacquelyn Lynn

Contributor(s): Material type: TextTextSeries: Entrepreneur magazine's start upPublication details: [Irvine, CA] : Entrepreneur Press, c2009Description: xii, 177 p. ; 23 cmISBN:
  • 9781599183381 (alk. paper)
  • 1599183382 (alk. paper)
Subject(s):
Contents:
So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMPLIB GAMBANG HD59 .S73 2009 (Browse shelf(Opens below)) 1 Available 0000058540

Includes bibliographical references and index

So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management

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