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Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI /

Tonkin, Sebastian

Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni - Indianapolis, IN : Wiley Pub., Inc., c2010 - xxiii, 427 p. : ill., maps ; 24 cm.

Includes index

ISBN: 9780470578315 0470578319

Subjects--Topical Terms:
Internet marketing
Web usage mining
Web usage mining

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