Convert! : designing web sites to increase traffic and conversion /
Hunt, Ben
Convert! : designing web sites to increase traffic and conversion / Designing web sites to increase traffic and conversion Ben Hunt - Indianapolis, IN : Wiley, c c2011 - xxiii, 288 p. : ill. ; 24 cm.
Includes index
Part I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages
Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate
9780470616338 0470616334 9781118036921 (ebk.) 9781118036938 (ebk.) 9781118036945 (ebk.)
Web sites--Design
Electronic commerce
Internet marketing
Internet advertising
Convert! : designing web sites to increase traffic and conversion / Designing web sites to increase traffic and conversion Ben Hunt - Indianapolis, IN : Wiley, c c2011 - xxiii, 288 p. : ill. ; 24 cm.
Includes index
Part I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages
Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate
9780470616338 0470616334 9781118036921 (ebk.) 9781118036938 (ebk.) 9781118036945 (ebk.)
Web sites--Design
Electronic commerce
Internet marketing
Internet advertising