MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01685nam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000051843 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251117150504.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110310t2011 inua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470616338 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470616334 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118036921 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118036938 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118036945 (ebk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201201111444 |
| Level of effort used to assign nonsubject heading access points |
fauzi |
| Level of effort used to assign subject headings |
201110171504 |
| Level of effort used to assign classification |
asmadi |
| Level of effort used to assign subject headings |
201110111113 |
| Level of effort used to assign classification |
asmadi |
| Level of effort used to assign subject headings |
201107140037 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201103101639 |
| -- |
irma |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
TK5105.888 .H86 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hunt, Ben |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Convert! : |
| Remainder of title |
designing web sites to increase traffic and conversion / |
| Statement of responsibility, etc. |
Ben Hunt |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Designing web sites to increase traffic and conversion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indianapolis, IN : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c c2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 288 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Web sites |
| General subdivision |
Design |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising |