Facebook marketing : an hour a day /
Treadaway, Chris
Facebook marketing : an hour a day / Chris Treadaway, Mari Smith - Indianapolis : Wiley Pub., c2010 - xx, 291 p. : ill. ; 24 cm.
Includes bibliographical references and index
Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations
9780470569641 0470569646
Facebook (Electronic resource)
Internet marketing
Social networks--Computer network resources
Facebook marketing : an hour a day / Chris Treadaway, Mari Smith - Indianapolis : Wiley Pub., c2010 - xx, 291 p. : ill. ; 24 cm.
Includes bibliographical references and index
Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations
9780470569641 0470569646
Facebook (Electronic resource)
Internet marketing
Social networks--Computer network resources