Facebook marketing : an hour a day / Chris Treadaway, Mari Smith

By:

Treadaway, Chris

Contributor(s):

Material type: Text

TextPublication details: Indianapolis : Wiley Pub., c2010Description: xx, 291 p. : ill. ; 24 cmISBN:

9780470569641
0470569646

Subject(s):

Contents:

Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.1265 .T74 2010 (Browse shelf(Opens below))	1	Available		0000059755

Includes bibliographical references and index