Information communication technologies and globalization of retailing applications /
Information communication technologies and globalization of retailing applications /
Rajagopal [editor]
- Hershey, PA : Information Science Reference, c2009
- xviii, 253 p. : ill. ; 26 cm.
"Premier reference source"
Includes bibliographical references and index
"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value"
9781605662480 1605662488
Retail trade
Information technology
Marketing
"Premier reference source"
Includes bibliographical references and index
"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value"
9781605662480 1605662488
Retail trade
Information technology
Marketing