Information communication technologies and globalization of retailing applications / Rajagopal [editor]

Contributor(s):

Rajagopal

Material type: Text

TextPublication details: Hershey, PA : Information Science Reference, c2009Description: xviii, 253 p. : ill. ; 26 cmISBN:

9781605662480
1605662488

Subject(s):

Summary: "This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value"

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5429 .I54 2009 (Browse shelf(Opens below))	1	Available		0000061803

"Premier reference source"

Includes bibliographical references and index

"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value"