The Oxford handbook of strategic sales and sales management /
The Oxford handbook of strategic sales and sales management /
Strategic sales and sales management
edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy
- Oxford ; New York : Oxford University Press, 2011
- xxi, 637 p. : ill. ; 26 cm.
- Oxford handbooks in business and management .
- Oxford handbooks in business and management .
Includes bibliographical references and index
9780199569458 (hbk.) 0199569452 (hbk.)
Marketing--Management
Sales management
Includes bibliographical references and index
9780199569458 (hbk.) 0199569452 (hbk.)
Marketing--Management
Sales management