Capturing new markets : how smart companies create opportunities others don’t /
Wunker, Stephen M.
Capturing new markets : how smart companies create opportunities others don’t / Stephen Wunker - 1st ed. - New York, NY : McGraw-Hill, c2011 - xxi, 260 p. : ill. ; 24 cm.
Includes bibliographical references (p. 239-245) and index
Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government
9780071767446
Marketing
Creative ability in business
Capturing new markets : how smart companies create opportunities others don’t / Stephen Wunker - 1st ed. - New York, NY : McGraw-Hill, c2011 - xxi, 260 p. : ill. ; 24 cm.
Includes bibliographical references (p. 239-245) and index
Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government
9780071767446
Marketing
Creative ability in business