Capturing new markets : how smart companies create opportunities others don’t / Stephen Wunker
Material type:
TextPublication details: New York, NY : McGraw-Hill, c2011Edition: 1st edDescription: xxi, 260 p. : ill. ; 24 cmISBN: - 9780071767446
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB PEKAN | HF5415 .W86 2011 (Browse shelf(Opens below)) | 1 | Available | 0000067258 |
Includes bibliographical references (p. 239-245) and index
Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government