Marketing /

Kerin, Roger A.

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius - 11th ed. - New York, NY : McGraw-Hill/Irwin, 2013 - li, 745 p. : col. ill., col. maps ; 29 cm.

Includes bibliographical references and index

0078028892 9780078028892


Marketing

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