Marketing /
Kerin, Roger A.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius - 11th ed. - New York, NY : McGraw-Hill/Irwin, 2013 - li, 745 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and index
0078028892 9780078028892
Marketing
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius - 11th ed. - New York, NY : McGraw-Hill/Irwin, 2013 - li, 745 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and index
0078028892 9780078028892
Marketing