Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius

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Material type: Text

TextPublication details: New York, NY : McGraw-Hill/Irwin, 2013Edition: 11th edDescription: li, 745 p. : col. ill., col. maps ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5415 .K47 2013 f \| HF5415 .K47 2013 (Browse shelf(Opens below))	1	Available		0000067879

Includes bibliographical references and index