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Content strategy at work : real-world stories to strengthen every interactive project /

Bloomstein, Margot

Content strategy at work : real-world stories to strengthen every interactive project / Margot Bloomstein ; with a foreword by Kristina Halvorson - Waltham, MA : Morgan Kaufmann, 2012 - xiv, 163 p. : col. ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780123919229 (pbk.)

Subjects--Topical Terms:
Internet marketing
Branding (Marketing)
Information technology--Management

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