Content strategy at work : (Record no. 63865)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00921nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000066928 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251125093339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121127t2012 maua f bi 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780123919229 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201306101142 |
| Level of effort used to assign nonsubject heading access points | safura |
| -- | 201211271127 |
| -- | ida |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.1265 .B56 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bloomstein, Margot |
| 245 10 - TITLE STATEMENT | |
| Title | Content strategy at work : |
| Remainder of title | real-world stories to strengthen every interactive project / |
| Statement of responsibility, etc. | Margot Bloomstein ; with a foreword by Kristina Halvorson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Waltham, MA : |
| Name of publisher, distributor, etc. | Morgan Kaufmann, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 163 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Information technology |
| General subdivision | Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB PEKAN | UMPLIB PEKAN | 04/09/2019 | 88.54 | HF5415.1265 .B56 2012 | 0000073358 | 04/09/2019 | 88.54 | 04/09/2019 | Open Shelf |