The principles of Islamic marketing /
Alserhan, Baker Ahmad
The principles of Islamic marketing / Baker Ahmad Alserhan - Burlington, VT : Gower, c2011 - xiii, 204 p. ; 24 cm.
Includes bibliographical references and index
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality
9780566089220 (hardback : alk. paper) 9781409428947 (ebook)
Markets--Islamic countries
Islamic countries--Commerce
The principles of Islamic marketing / Baker Ahmad Alserhan - Burlington, VT : Gower, c2011 - xiii, 204 p. ; 24 cm.
Includes bibliographical references and index
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality
9780566089220 (hardback : alk. paper) 9781409428947 (ebook)
Markets--Islamic countries
Islamic countries--Commerce