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The principles of Islamic marketing / Baker Ahmad Alserhan

By: Material type: TextTextPublication details: Burlington, VT : Gower, c2011Description: xiii, 204 p. ; 24 cmISBN:
  • 9780566089220 (hardback : alk. paper)
  • 9781409428947 (ebook)
Subject(s):
Contents:
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMPLIB PEKAN HF5475.I74 A47 2011 (Browse shelf(Opens below)) 1 Available 0000068995

Includes bibliographical references and index

Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality

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