Your customers’ perception of quality : what it means to your bottom line and how to control it /
Kureemun, Baboo
Your customers’ perception of quality : what it means to your bottom line and how to control it / Baboo Kureemun, Robert Fantina - New York : Productivity Press, c2011 - xxv, 199 p. : ill. ; 24 cm.
Includes bibliographical references and index
9781439845813 1439845816
Quality of products--Public opinion
Consumers--Attitudes
Your customers’ perception of quality : what it means to your bottom line and how to control it / Baboo Kureemun, Robert Fantina - New York : Productivity Press, c2011 - xxv, 199 p. : ill. ; 24 cm.
Includes bibliographical references and index
9781439845813 1439845816
Quality of products--Public opinion
Consumers--Attitudes