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Marketing management : a strategic decision-making approach /

Mullins, John W.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker - 8th ed. - New York : McGraw-Hill, c2013 - xxi, 547 p. : ill. ; 26 cm.

ISBN: 9780078028793 0078028795

Subjects--Topical Terms:
Marketing--Management

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