The 4 A’s of marketing : creating value for customers, companies and society /
Sheth, Jagdish N.
The 4 A’s of marketing : creating value for customers, companies and society / Four A’s of marketing Jagdish Sheth, Rajendra Sisodia - New York : Routledge, c2012 - 209 p. : ill. ; 26 cm.
Includes bibliographical references and index
9780415898355
Relationship marketing
Customer relations--Management
Marketing
The 4 A’s of marketing : creating value for customers, companies and society / Four A’s of marketing Jagdish Sheth, Rajendra Sisodia - New York : Routledge, c2012 - 209 p. : ill. ; 26 cm.
Includes bibliographical references and index
9780415898355
Relationship marketing
Customer relations--Management
Marketing