The 4 A’s of marketing : creating value for customers, companies and society / Jagdish Sheth, Rajendra Sisodia

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Material type: Text

TextPublication details: New York : Routledge, c2012Description: 209 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5415.55 .S54 2012 (Browse shelf(Opens below))	1	Available		0000072054

Includes bibliographical references and index