Fundamentals of selling : customers for life through service /
Futrell, Charles
Fundamentals of selling : customers for life through service / Charles M. Futrell - 13th ed. - New York, NY : McGraw-Hill/Irwin, 2014 - xxxvi, 630 p. : col. ill. ; 27 cm.
Includes bibliographical references and index
"Welcome to the Thirteenth Edition of Fundamentals of Selling A megatrend in today’s business world involves going to extreme efforts to meet consumer needs. Organizations cannot afford to lose customers. It is always easier to sell to a satisfied customer than an unsatisfied one. The cost of acquiring a new customer is higher than keeping a present customer. "--
9780077861018 (hardback : alk. paper) 0077861019 (alk. paper)
Selling
BUSINESS & ECONOMICS / Sales & Selling.
Fundamentals of selling : customers for life through service / Charles M. Futrell - 13th ed. - New York, NY : McGraw-Hill/Irwin, 2014 - xxxvi, 630 p. : col. ill. ; 27 cm.
Includes bibliographical references and index
"Welcome to the Thirteenth Edition of Fundamentals of Selling A megatrend in today’s business world involves going to extreme efforts to meet consumer needs. Organizations cannot afford to lose customers. It is always easier to sell to a satisfied customer than an unsatisfied one. The cost of acquiring a new customer is higher than keeping a present customer. "--
9780077861018 (hardback : alk. paper) 0077861019 (alk. paper)
Selling
BUSINESS & ECONOMICS / Sales & Selling.