Fundamentals of selling : customers for life through service / Charles M. Futrell

By:

Futrell, Charles

Material type: Text

TextPublication details: New York, NY : McGraw-Hill/Irwin, 2014Edition: 13th edDescription: xxxvi, 630 p. : col. ill. ; 27 cmISBN:

9780077861018 (hardback : alk. paper)
0077861019 (alk. paper)

Subject(s):

Summary: "Welcome to the Thirteenth Edition of Fundamentals of Selling A megatrend in today’s business world involves going to extreme efforts to meet consumer needs. Organizations cannot afford to lose customers. It is always easier to sell to a satisfied customer than an unsatisfied one. The cost of acquiring a new customer is higher than keeping a present customer. "-- Provided by publisher

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5438.25 .F88 2014 (Browse shelf(Opens below))	1	Available		0000078445

Includes bibliographical references and index

"Welcome to the Thirteenth Edition of Fundamentals of Selling A megatrend in today’s business world involves going to extreme efforts to meet consumer needs. Organizations cannot afford to lose customers. It is always easier to sell to a satisfied customer than an unsatisfied one. The cost of acquiring a new customer is higher than keeping a present customer. "-- Provided by publisher