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Understanding sponsored search : core elements of keyword advertising /

Jansen, Jim

Understanding sponsored search : core elements of keyword advertising / Jim Jansen - Cambridge : Cambridge University Press, 2011 - xix, 277 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9781107011977 (hbk.) 9781107628366 (pbk.)

Subjects--Topical Terms:
Internet advertising
Internet searching
Keyword searching
Search engines

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