Understanding sponsored search : core elements of keyword advertising / Jim Jansen

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Material type: Text

TextPublication details: Cambridge : Cambridge University Press, 2011Description: xix, 277 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF6146.I58 J36 2011 (Browse shelf(Opens below))	1	Available		0000084811

Includes bibliographical references and index