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Strategic customer management : integrating relationship marketing and CRM /

Payne, Adrian

Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow - New York : Cambridge University Press, 2013 - xvi, 529 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 9781107649224

Subjects--Topical Terms:
Customer relations--Management

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