Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow

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Material type: Text

TextPublication details: New York : Cambridge University Press, 2013Description: xvi, 529 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.5 .P39 2013 (Browse shelf(Opens below))	1	Available		0000085675

Includes bibliographical references and index