Expanding customer service as a profit center : striving for excellence and competitive advantage /
Reider, Rob, 1940-
Expanding customer service as a profit center : striving for excellence and competitive advantage / Rob Reider - New York, N.Y. : Business Expert Press, 2012 - xiv, 153 p. : ill. ; 23 cm. - Marketing strategy collection, 2150-9662 . - Marketing strategy collection .
Includes index
Preface -- 1. Customer service as a profit center -- 2. Looking at the organization -- 3. The customer-service business -- 4. Customer service in action -- 5. The quest for customer-service excellence -- 6. Looking at customer service by type of business -- Index
9781606494608 (pbk.) 9781606494615 (electronic bk.)
Customer services
Expanding customer service as a profit center : striving for excellence and competitive advantage / Rob Reider - New York, N.Y. : Business Expert Press, 2012 - xiv, 153 p. : ill. ; 23 cm. - Marketing strategy collection, 2150-9662 . - Marketing strategy collection .
Includes index
Preface -- 1. Customer service as a profit center -- 2. Looking at the organization -- 3. The customer-service business -- 4. Customer service in action -- 5. The quest for customer-service excellence -- 6. Looking at customer service by type of business -- Index
9781606494608 (pbk.) 9781606494615 (electronic bk.)
Customer services