Principles of pricing : an analytical approach /
Vohra, Rakesh V.
Principles of pricing : an analytical approach / Rakesh V. Vohra, Lakshman Krishnamurthi - Cambridge : Cambridge University Press, 2012 - x, 250 p. : ill. ; 24 cm.
Includes bibliographical references and index
Machine generated contents note: 1. Introduction -- 2. Buyer behavior -- 3. Estimating price response -- 4. Uniform posted price -- 5. Auctions -- 6. Price discrimination -- 7. Pricing and competition -- 8. Bringing it all together -- 9. Appendix on game theory
9781107010659
Pricing
BUSINESS & ECONOMICS / Accounting / Financial.
Principles of pricing : an analytical approach / Rakesh V. Vohra, Lakshman Krishnamurthi - Cambridge : Cambridge University Press, 2012 - x, 250 p. : ill. ; 24 cm.
Includes bibliographical references and index
Machine generated contents note: 1. Introduction -- 2. Buyer behavior -- 3. Estimating price response -- 4. Uniform posted price -- 5. Auctions -- 6. Price discrimination -- 7. Pricing and competition -- 8. Bringing it all together -- 9. Appendix on game theory
9781107010659
Pricing
BUSINESS & ECONOMICS / Accounting / Financial.