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Principles of pricing : an analytical approach / Rakesh V. Vohra, Lakshman Krishnamurthi
Material type:
TextPublication details: Cambridge : Cambridge University Press, 2012Description: x, 250 p. : ill. ; 24 cmISBN: - 9781107010659
Contents:
Machine generated contents note: 1. Introduction -- 2. Buyer behavior -- 3. Estimating price response -- 4. Uniform posted price -- 5. Auctions -- 6. Price discrimination -- 7. Pricing and competition -- 8. Bringing it all together -- 9. Appendix on game theory
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
|
UMPLIB PEKAN | HF5416.5 .V64 2012 (Browse shelf(Opens below)) | 1 | Available | 0000079393 |
Includes bibliographical references and index
Machine generated contents note: 1. Introduction -- 2. Buyer behavior -- 3. Estimating price response -- 4. Uniform posted price -- 5. Auctions -- 6. Price discrimination -- 7. Pricing and competition -- 8. Bringing it all together -- 9. Appendix on game theory