Marketing strategy /
Ferrell, O. C.
Marketing strategy / O.C. Ferrell, Michael D. Hartline - Mason, USA : South-Western Cengage Learning, c2014 - xxv, 347 p. : ill. ; 26 cm.
Includes index
9781285084794
Marketing--Management
Marketing strategy / O.C. Ferrell, Michael D. Hartline - Mason, USA : South-Western Cengage Learning, c2014 - xxv, 347 p. : ill. ; 26 cm.
Includes index
9781285084794
Marketing--Management