Marketing strategy / (Record no. 71082)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00791nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000070623 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251125095417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130605t2014 xxua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285084794 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201405151213 |
| Level of effort used to assign nonsubject heading access points | training3 |
| Level of effort used to assign subject headings | 201405151211 |
| Level of effort used to assign classification | training3 |
| -- | 201306051109 |
| -- | shikin |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 .F47 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy / |
| Statement of responsibility, etc. | O.C. Ferrell, Michael D. Hartline |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, USA : |
| Name of publisher, distributor, etc. | South-Western Cengage Learning, |
| Date of publication, distribution, etc. | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 347 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartline, Michael D. |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB PEKAN | UMPLIB PEKAN | 04/09/2019 | 406.90 | 1 | HF5415.13 .F47 2014 | 0000082608 | 09/08/2023 | 10/07/2023 | 1 | 406.90 | 04/09/2019 | Open Shelf |