Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
Schultz, Mike, 1974-
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD - Second edition - Hoboken, New Jersey : John Wiley & Sons, Inc., 2013 - xv, 352 p. ; ill. ; 24 cm.
Includes index
9781118604342
Service industries--Marketing
Branding (Marketing)
Marketing
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD - Second edition - Hoboken, New Jersey : John Wiley & Sons, Inc., 2013 - xv, 352 p. ; ill. ; 24 cm.
Includes index
9781118604342
Service industries--Marketing
Branding (Marketing)
Marketing