Professional services marketing : (Record no. 71491)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01057nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000077696 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251125095442.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140421t2013 njua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118604342 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201410151127 |
| Level of effort used to assign nonsubject heading access points | fawwaz |
| -- | 201404211130 |
| -- | irma |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD9980.5 .S38 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schultz, Mike, |
| Dates associated with a name | 1974- |
| 245 10 - TITLE STATEMENT | |
| Title | Professional services marketing : |
| Remainder of title | how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / |
| Statement of responsibility, etc. | Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 352 p. ; |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Doerr, John E. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frederiksen, Lee W. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB GAMBANG | UMPLIB GAMBANG | 04/09/2019 | 74.01 | HD9980.5 .S38 2013 | 0000087858 | 04/09/2019 | 1 | 74.01 | 04/09/2019 | Open Shelf |