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Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /

Vincent, Laurence

Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent - New York : American Management Association, c2012 - xii, 257 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780814416761 0814416764

Subjects--Topical Terms:
Branding (Marketing)
Customer loyalty

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