Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent

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Material type: Text

TextPublication details: New York : American Management Association, c2012Description: xii, 257 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5415.1255 .V56 2012 (Browse shelf(Opens below))	1	Available		0000081717

Includes bibliographical references and index