Transdisciplinary marketing concepts and emergent methods for virtual environments /
El-Gohary, Hatem
Transdisciplinary marketing concepts and emergent methods for virtual environments / Hatem El-Gohary - Hershey, PA : Business Science Reference, c2013 - xxiv, 359 p. : ill. ; 29 cm.
"Premier reference source."--Cover
Includes bibliographical references (p. 306-347) and index
"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher
9781466618619 (hbk.)
Internet marketing
Social media
Transdisciplinary marketing concepts and emergent methods for virtual environments / Hatem El-Gohary - Hershey, PA : Business Science Reference, c2013 - xxiv, 359 p. : ill. ; 29 cm.
"Premier reference source."--Cover
Includes bibliographical references (p. 306-347) and index
"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher
9781466618619 (hbk.)
Internet marketing
Social media